NOVITASARI, D.; YOUNG, F. C. Harnessing Technology and Data Analytics for Marketing Reinvention. International Journal of Cyber ​​and IT Service Management (IJCITSM), [S. l.], v. 6, n. 1, p. 92–103, 2026. DOI: 10.34306/ijcitsm.v6i1.249. Disponível em: https://iiast.iaic-publisher.org/ijcitsm/index.php/IJCITSM/article/view/249. Acesso em: 15 apr. 2026.