Purnama, S., Bangun, C. S. and Mahadewi, E. P. (2025) “Predicting Consumer Purchase Intention in Personal Shopper Services Using Big Data Analytics and SEM”, International Journal of Cyber ​​and IT Service Management (IJCITSM), 5(1), pp. 105–119. doi: 10.34306/ijcitsm.v5i1.192.