Facing Global Dynamics with Effective Strategy: A Tasted Organizational Change Management Approach

Ronal Aprianto; Chandra Lukita; Asep Sutarman; Richard Andre Sunarjo; Rifqa Nabila Muti; Ellen Dolan

doi:10.34306/ijcitsm.v5i1.177

Authors

Ronal Aprianto Universitas Bina Insan https://orcid.org/0000-0002-2174-2498
Chandra Lukita University Catur Insan Cendekia https://orcid.org/0009-0006-6035-8241
Asep Sutarman Universitas Muhammadiyah PROF. DR. HAMKA. https://orcid.org/0009-0002-1029-7963
Richard Andre Sunarjo University of Raharja https://orcid.org/0009-0007-7349-2375
Rifqa Nabila Muti University of Raharja
Ellen Dolan Queensland University

DOI:

https://doi.org/10.34306/ijcitsm.v5i1.177

Keywords:

OCM, Business Strategy, Agile, Global Market Adaptation, Management

Abstract

In an era of rapid globalization and digital transformation, organizations must adopt adaptive strategies to navigate complex market shifts. This study explores a tested Organizational Change Management (OCM) approach to enhance business resilience and sustainability. Using a quantitative research methodology, we conducted a structured survey involving 200 business executives across various industries to analyze the effectiveness of strategic OCM models. The results indicate that organizations implementing structured OCM frameworks experience a 35% increase in operational efficiency, a 28% improvement in employee adaptability, and a 40% reduction in resistance to change. Our study introduces a novel hybrid model, integrating Kotters Change Model with Agile methodologies, ensuring a balance between structured change and adaptive flexlibility. The findings contribute to existing literature by demonstrating how real time data driven decision making enhances the success rate of organizational transformations. This research provides valuable insights for business leaders and policymakers in aligning corporate strategies with global market dynamics, fostering innovation, and maintaining competitive advantages.

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